Raised by Owls, an extreme metal band from Derbyshire has taken the internet by storm with their creative marketing campaigns. Filming all the content themselves, the band has created numerous videos that represent the themes of their songs. With song titles like “Strictly Come Danzig”, they have used their very limited budget to stand out from the crowd, showcasing the spirit of metal in a fun and unique way.
Creative Marketing Campaigns Offer an Edge in a Saturated Market
Raised by Owls are adopting a very creative approach to their marketing campaigns, and it’s paying off too. As we move into 2025, creativity is king when it comes to putting your name on the map. Outside music, numerous brands have taken a more creative approach in an attempt to stand out, with notable examples being Visit Oslo.
Their campaign for “Is Oslo Even a City?” Was quite possibly the ad of the year, and a strong lesson on how effective anti-advertising can be. Heinz has also created a ketchup-inspired phone case, inspired by Rhode. They took to Instagram to promote a case designed to hold a single sachet of ketchup. Even bingo promotions are also getting more creative, with some offering the chance to win a share of a jackpot by playing daily horse racing trivia games. Some promotions offer a jackpot every day, for certain months of the year as well. Promotions like this, in combination with first deposit offers, help brands gain an edge in a crowded market, allowing them to stand out for all of the right reasons.
With this style of marketing being so successful, it’s no surprise that it is spilling over into other sectors, with Raised by Owls gaining more fans by the month as a result of their creative efforts. With videos such as “When You See a Fellow Metalhead in Public”, which has amassed 173K views, it’s safe to say they’re making waves with their creative marketing.
Social Media has Been An Excellent Platform for the Band
Bands like Raised by Owls know how important it is to create a strong online presence, as a way to engage fans. Social media has also been the perfect place for them to share short clips, which help to communicate the ethos of the band. Over the years, their videos have amassed over 3 million collective views, being a huge driver behind the band’s rapid expansion. The band combines authenticity with absurdity, with a quirky approach with hard-hitting music that doesn’t disappoint. The band is showing that heavy metal isn’t all about guttural vocals and ripping guitars, it’s about attitude. Last year, they even performed at Bloodstock festival, which was a dream come true for the members, as they often frequent the festival as fans.
We played @BLOODSTOCKFEST main stage at the weekend and it was a dream come true. pic.twitter.com/RVJXZ2SCKw
— Raised By Owls (@RaisedByOwlsUK) August 13, 2024
With hit songs including “The Great British Grind Off”, they are making a big impression right now. What’s even better is that the vocalist’s mom, Barbara Frayn, who is in her 70s, has made a name for herself starring in several promotional videos too. Her son Sam, the vocalist for the group, thought that getting her on board would help their image, and it certainly has. She has since gone on to appear in social media videos, including “If Famous Metal Musicians Still Lived With Their Mum”, one of the most-shared videos the band has created.
Source: metaladdicts.com
