In a new interview with 95.9 The Rat‘s Carl Craft, KISS bassist/vocalist Gene Simmons discussed the “Personal Assistant And Band Roadie For The Day” experience he is offering to his fans during his upcoming tour with the GENE SIMMONS BAND. The experience in question, called “The Ultimate Gene Simmons Experience”, offers fans the opportunity to not only meet Simmons and his band but to assist him with load-in at the venue and setting up the stage, attend soundcheck and spend time backstage. The roadie will also join Simmons for a meal, and the 75-year-old rock legend will introduce the fan during the gig. The experience costs $12,495 — plus the original ticket price and comes with a bass guitar Gene previously used — and is only available to one fan per venue.
Asked how he came up with the price tag of $12,495 for the experience, Simmons said (as transcribed by BLABBERMOUTH.NET): “Here’s the deal: when I was a kid and I went to see [Jimi] Hendrix or somebody, of course I enjoyed the show and really got off on it — we talked about it forever and stuff — but I didn’t know what it was like. What’s the beginning of the day like? What’s it like to sit and have breakfast or lunch with my favorite rock stars, and then get in the limo, go to the gig, set up the drums, do soundcheck and then be on stage with your video, ’cause nowadays everything’s on video. You can’t take a poop without a camera coming in under the stall. And then you get pulled up on stage to sing along with them. Now, having said that, we only do one roadie for a day per show. And I’ll tell you why — because nowadays everything is so litigious. That’s a big word, like gymnasium. That means everybody sues everybody for no reason. So if you get a paper cut, somebody gets sued. And that’s just the way life is here in America — much more in California, by the way. It’s crazy out here. So, I can’t even, if I wanted to, bring out do roadie for a day with 10, 20, 30, as many people [as we would like]. So we do one, because the insurance costs for that are astronomical. And so this ain’t cheap. It’s not for everybody. And for that one person, you do have to pay premium numbers. That’s just life.”
Gene went on to say that the $12,495 price tag doesn’t “just” include “the classic stuff. It’s also exposure, financial and legal exposure,” he explained. “Somebody has a bad experience and they sue you and it costs you hundreds of thousands of dollars. You need insurance for everything. Do you have a car? You’ve got insurance. Everything in life, apparently… In fact, you buy anything — a tool — they give you insurance. Would you like the one-year or three-year? Everything’s insured.”
Simmons is offering another package called the “Gene Simmons Bass Experience”, which gives one fan and three guests the chance to meet the KISS icon backstage. With this package, the fan will be able to take home one of Simmons’s bass guitars, which can be signed and personalized for $6,500 for a “non-stage-played” instrument, and $12,500 for one that Simmons previously played at a show in addition to the ticket cost.
Simmons recently postponed nearly 20 dates on his forthcoming solo tour with the GENE SIMMONS BAND to 2026. Gene is now expected to launch the trek on May 2 in Peachtree City, Georgia, with dates scheduled through August 3 in Sturgis, South Dakota.
Simmons‘s $12,495 “Personal Assistant And Band Roadie For The Day” experience is limited to one per show and includes the following perks:
* You will meet up with Gene and GENE SIMMONS BAND members early in the day (either at his hotel or designated location) to go over the band’s show day schedule.
* You will be on the GENE SIMMONS BAND team crew for the entire day!
* You will get a GENE SIMMONS BAND crew member shirt and hat
* You will get a GENE SIMMONS BAND crew member VIP laminate
* You will have a meal with Gene Simmons (at the hotel or backstage at the show)
* You will arrive and load in to the venue with the band
* You will help the band set up for the show
* You will hang out backstage
* You will sit in on soundcheck
* Gene Simmons will bring you on stage during the show and introduce you
* You will get a setlist signed by Gene Simmons
* You can take photos throughout your entire experience
* You may bring one guest
* You may bring four items for Gene to sign (no instruments, parts, etc.)
* And… you get a Gene Simmons (KISS-rehearsal-used) bass signed by Gene Simmons
For more information, visit GeneSimmonsAxe.com.
During an appearance on a December 2024 episode of Billboard‘s “Behind The Setlist” podcast, Gene spoke about how he now tours and performs with his solo band. He responded: “I thought I could stay away from the stage [after the completion of KISS‘s ‘End Of The Road’ farewell tour]. It bears noting that there’s a magic that happens up there that words don’t really sort of describe. It’s a feeling, and it’s tough to talk about feelings. It’s probably closer to… There used to be a guy named Dr. [Arthur] Janov and he had a kind of a strange hippie point of view about people having their stuff pent up. So you put people in a padded room. And it was called scream therapy. You go in there and you just let loose and reportedly — I was never part of that, but reportedly — people would come out drenched in sweat and relieved and tired and you expel all this stuff. And going through life, there are rules. You can’t compliment women too much. There’s no more hugging. There’s all these rules. You can’t do trans jokes, gay jokes, Jew jokes, black — you can’t do any of that stuff because we’re very sort of… There are subtle rules that we all have to be aware of. Not on stage. You are free. You just expel all this energy, and it’s this celebration of life with the fans and you, and you get to this kind of joyous place. So the GENE SIMMONS BAND is a chance for me, with some friends who are monsters on their instruments, to go out there and just have a great time. It bears noting we don’t have managers, road crew, nothing. No trucks, nothing. The local promoters provide the backline, and we just get up there and play. And there are no set-in-stone setlists. Fans can yell, ‘Hey, why don’t you do ‘Almost Human’ from 1804?’ You betcha. And you break into it. Or, ‘Do you guys know ‘Whole Lotta Love’?’ ‘Yeah, I think so.’ And you break into it. Or you jam. And at every show we bring fans up on stage. ‘Can you sing?’ ‘Can you play? Let’s have a party.'”
When asked how the idea for touring without managers and a road crew came about, Simmons replied: “Actually, it was done by black musicians when they played the Chitlin’ Circuit, what used to be the black clubs, ’cause they couldn’t play white clubs. So Chuck Berry, as an example, famously would show up with his guitar, and there was a local band. Now, I don’t do that — I take my band with me — but Berry would show up, and he’d tell the guys, ‘Study the records, learn these songs, I’m gonna show up,’ and no rehearsal, nothing. Just let it happen. And you can be as tight as THE [ROLLING] STONES. I don’t know if you’ve ever seen THE STONES live. No matter how much they rehearse, there’s this kind of sloppy, greasy way of doing it. And you never quite know where the end of the song is — it never quite ends — because there is no end; you just kind of feel it. So it’s very easy. We have a lot of fun. The fans are, as they say on the street, digging it. And then you die. That’s all there is.”
Regarding what the difference is to him financially when he plays shows with his solo band compared to how it was with KISS, Gene said: “I make more [with my solo band]. Yeah, there’s no managers, no private jets, no 20 tractor trailers, no 60-man crew, no huge shows. And the pyro alone for every [KISS] show was 10 grand, sometimes 50, depending if you go outdoors — enormous, enormous costs for doing that — but proud to have done that with [fellow KISS founder] Paul [Stanley] and the rest of the guys in the band. But this is a decidedly different thing. It’s almost as if you decided to rent some amps in a garage and plug in and then everybody from the neighborhood comes in and you have a much different relationship. There’s none of that sort of prepared thing. It’s very informal and an awful lot of fun.”
In addition to Simmons, the GENE SIMMONS BAND members include guitarists Brent Woods (WILDSIDE, SEBASTIAN BACH, VINCE NEIL) and Zach Throne (COREY TAYLOR) alongside drummer Brian Tichy (LYNCH MOB, THE DEAD DAISIES, WHITESNAKE, BILLY IDOL, FOREIGNER, PRIDE & GLORY, SLASH’S SNAKEPIT).
Back in 2017 and 2018, the GENE SIMMONS BAND played a number of shows with a lineup that consisted of Simmons alongside guitarist/bassist Jeremy Asbrock, guitarist Ryan Cook, guitarist Phil Shouse and drummer Brent Fitz.
Six years ago, Simmons stated about his solo shows: “Doing these smaller concert halls, which hold a thousand to three thousand people, means they get filled up by real diehard fans. They don’t want to hear the ‘same old, same old.’ They want to hear nuggets, as they say. It’s a hoot for me because I’ve never really had a chance to do this stuff live. It’s been a lot of fun.” Gene told the Chicago Sun-Times: “By the end, I get the chance to bring as many people from the audience as we can fit on the stage to sing with me.”
Regarding how the idea for a solo tour came about, Simmons told Australia’s Advertiser in a 2018 interview: “The GENE SIMMONS BAND was not a plan or anything. About a year ago, a corporate event asked me to be keynote speaker … then they said, ‘Won’t you get up and sing a few tunes?’ I explained that you can’t just do that, you’ve got to have a band and rehearse and all that. They said, ‘Well, we’ll pay you X dollars more,’ and I said, ‘I like you!’ “So I put together a band from Nashville — these guys back up Kid Rock and lots of other people — and without a single rehearsal, I just told them which songs I wanted to do and they learned them. It just sounded natural — there is such a thing called chemistry. They don’t teach that anywhere — I mean, they do teach ‘chemistry’ but not the kind I’m talking about. It felt right and as soon as the videos went on YouTube and such, people were calling. This little GENE SIMMONS BAND never tried to be KISS… It was just a little bit of fun and stuff. Now all of a sudden, we’re headlining festivals in the Czech Republic, Canada, Germany… It’s crazy.”
Source: blabbermouth.net
