Global Merchandising Services, an award-winning music, celebrity, and lifestyle merchandising company, has signed a roster of worldwide and North American licensing partners to support the Ozzy Osbourne brand. These strategic collaborations come in anticipation of Osbourne’s highly anticipated farewell concert, “Back to the Beginning,” a historic, all-day event in Birmingham, UK, on July 5, 2025.
For the first time in 20 years, BLACK SABBATH’s original lineup will reunite for this monumental performance, joined by METALLICA, GUNS N’ ROSES, TOOL, SLAYER, PANTERA, ALICE IN CHAINS, LAMB OF GOD, ANTHRAX and more. Global Merchandising Services will drive its licensing and retail efforts, coinciding with multiple key album anniversaries, including the 45th anniversary celebration of Blizzard of Ozz, the 30th anniversary of Ozzmosis, the 15th anniversary of Scream, and 5th anniversary for Ordinary Man.
Ozzy Osbourne weighed in: “This is going to be a very emotional show for me. How lucky am I that I get to share the stage one last time with many of the friends I’ve known and toured with throughout my career and do it in the city where it all began? And especially, to be able to say goodbye and thank my fans, who are the ones that gave me this unbelievable life, means more to me than anything. This is my way of giving them one last epic night of madness. We’ve also got some amazing new merch from Global Merchandising that I know you’re going to love, including some limited-edition items. Get ready, Birmingham—this is going to be legendary!”
Global Merchandising Services, the worldwide licensing agent for Ozzy Osbourne, has secured over 40 licensing partners, including:
- Lugz (Worldwide) – Co-branded boots and sneakers
- The Great Frog (Worldwide) – Jewelry
- Zippo (Worldwide) – Zippo windproof lighters
- Pluginz (Worldwide) – Pluginz keychains and accessories
- Funko (Worldwide) – Stylized POP! Figures
- McFarlane Toys (Worldwide) – Collectible Figures
- Castline (North America) – Diecast Figures, Vehicles, and Accessories
- Fantoons (Worldwide) – Where is Ozzy book and coloring books
- Perris (Worldwide) – Men’s, women’s, and kids’ socks, travel pillows, and luggage tags
- Displate (Worldwide) – Metal Posters
- Chaser (North America) – Fashion Apparel
- Philcos (North America) – Apparel
- Other UK (Worldwide) – Apparel
- Magnolia Pearl (North America) – Women’s Fashion Apparel
- Goodie Two Sleeves (North America) – Apparel and Accessories
- Low Frequency (Denmark, Norway, Sweden) – Apparel
- Kids-Fanshop GmbH & Co. KG (Austria, Germany, Switzerland)- Kids Apparel
- Razamataz.com Limited (Worldwide) – Gifting and Accessories
- Rubber Road (Worldwide) – Tubbz Cosplay Duck
- Desert Cactus (North America) – Accessory collection including stickers, keychains, license plates, frames, posters, patches, lanyards, lapel pins, coasters, and magnets
Additionally, Ozzy Osbourne merchandise in assorted styles and designs will be available at retailers, such as Hot Topic, Spencer’s and Old Navy stores throughout North America and at Primark, EMP, Asda, Boohoo, Only & Sons, and ASOS/Topman stores across Europe, to name a few.
Lisa Streff, SVP of Licensing & Brand Development, North America at Global Merchandising Services, said: “Ozzy Osbourne is a rock icon whose influence spans generations. We are thrilled to expand his licensing program with top-licensees and retailers who will bring fans an incredible range of products as we celebrate his legendary career this year.”
Source: metaladdicts.com
