Workday, Inc.—an AI-driven platform for managing people, finances, and digital agents—is putting its AI agents in the spotlight with its newest “Rock Star” campaign. The ads feature music legends Paul Stanley (KISS), Billy Idol, and Gwen Stefani (NO DOUBT), suited up in business attire and humorously struggling to accept that Workday’s AI agents are turning everyday professionals into “rock stars.” The two new TV spots, titled “Carmen the Rock Star” and “Goodnight Rock Stars”, will premiere during The Masters, airing from April 7–13.
The commercials humorously highlight the clash between rock ‘n’ roll and corporate life, as Stefani, Idol, and Stanley swap their leather and studs for power suits, sit through endless meetings, make small talk with coworkers, and struggle to make sense of business lingo.
Superstar Gwen Stefani quips, “You think AI agents can handle your tasks? Watch me handle my agent!”
Rock And Roll Hall Of Famer Paul Stanley comments, “So you corporate types think you’re rock stars? That’s as ridiculous as us being corporate types! When your weekend routine involves smashing guitars on stage, a boring office job just doesn’t compare…”
Punk rock legend Billy Idol adds, “You think that using AI to help you get work done is challenging the status quo? How about trashing hotel rooms?!”
While the rockers might not understand, Workday AI agents are making its customers rock stars of the business world. While most agents in the market today are task-based, follow specific step-by-step instructions, and complete a single task repetitively, Workday‘s role-based agents contain a configurable set of “skills” and can perform hundreds of individual tasks. These agents help streamline and automate processes across a particular job or role, freeing people up to focus on more strategic work. Workday‘s previously announced role-based agents include Contracts, Payroll, Financial Auditing, Policy, Recruiting, Talent Mobility, Succession, and Optimize Agents.
Source: metaladdicts.com
