The music industry has changed drastically over the last couple of decades, and Lordi’s frontman Mr. Lordi is not happy about it. In a recent interview with Metal Covenant, he didn’t hold back his frustration with the digital era, calling it “the root of all evil.”
“Well, digitalization is the root of all evil. You know, it started slowly, but when it hit over the music business, it hit hard. And the music business wasn’t ready. And I still feel a grudge against that,” he said. “You know, if I get angry at something, I will never recover from that. I will never forgive. I mean, there are so many levels on this shit.”
His biggest issue? The impact of streaming and digital platforms on artists. “I think that the whole streaming of music, the whole not paying the artists that are there, the whole downfall of the physical albums, all that, it’s just because of fucking digitalization and Internet, and then later on social media,” he continued.
Unlike many musicians who have reluctantly adapted, Mr. Lordi has taken a firm stance against social media and digital communication in his personal life. “And I refuse to be part of that. I have to be, but in my personal life, I’m not. I have never, for example, been on social media, for a second in my life. I’ve never had Facebook. Never been on Facebook, never been on Instagram, never been on any of that shit, and I will never fucking do it,” he said. His aversion extends to email as well: “I don’t even read my fucking e-mails, unless somebody calls me and tells me that, ‘Hey. You have an e-mail. Go read your e-mails.’ And all my bills still come to me on paper. I pay extra for the companies to send me paper bills.”
Despite his frustrations with the modern music landscape, Lordi is still going strong. The band’s 19th studio album, Limited Deadition, was released on March 21 via Reigning Phoenix Music (RPM), simply because even in an era he despises, Mr. Lordi and his band continue to push forward.
Source: metalinjection.net